ABOUT US
Founded by Lewis Eig in 2008, the mission of The Eig Group is to unite exciting Audio Visual technology with the consultants and engineers who are specifying the largest projects in the Pro A/V market.
The premise is simple, to maintain a select group of products that might otherwise be overlooked by industry consultants and engineers and build upon 15 years of industry experience to promote unique products and solutions to the community designing the most complex solutions in the Audio Visual marketplace
We provide the following services:
FAQS
What is The Eig Group?
The Eig Group is a Manufacturers’ Representative firm that caters to the A/V consulting and engineering community. Think of us as a hybrid between a manufacturers’ representative firm and a consultant liaison for hire.
What services does The Eig Group offer?
The Eig Group will get your product in front of the top Audio/Visual consulting and engineering firms in the U.S. We provide weekly updates highlighting upcoming trips and summarizing every meeting and discussion that involves your product. Additionally, The Eig Group can be contracted to act as an extension of your sales force to key Pro A/V accounts/dealers/integrators as well as to follow up leads and perform demos of your products to end users.
In today’s economy, how do I justify the expense?
Today’s economy is ideal for laying the foundation required to get the best products specified into Architect, consultant and engineer driven projects. Since these projects make up the majority of the revenue being spent in the Professional A/V channel, these are the installations your products should be going into. These projects are typically 2-3 years away from installation phase, so now is the time to get written into the specification.
What can The Eig Group do for my company?
The Eig Group already has the relationships needed to get your products specified into the largest projects in the Pro A/V space. Our approach is to have a well rounded line-card so we can make the best use of the time that each consultant gives us for a meeting. This means that each of our lines actually gets greater exposure since the quantity and frequency of the meetings we have is greater than any other method of introducing products to the consulting community.
We already use Manufacturers’ Reps, how will they feel about us using The Eig Group?
Regional Manufacturers’ representatives gain little traction by working with consultants. Many consulting firms do not appreciate being called on by reps, since the information provided by a typical rep firm is more sales-oriented and less technical. Additionally, since the consultants are working on projects across the country or around the world, many Reps shy away from consultants since their commission may not reflect the added effort required to get a consultant to stand behind a product.
Our Existing Manufacturers’ Reps already call on consultants, how will The Eig Group benefit us?
By having a dedicated consultant liaison, your company will be granted a significant increase in time in front of the consulting community, therefore you will be specified by consultants faster and more often. Additionally, your existing manufacturers’ reps are regional, yet the consultants operate on a national or global scale. Having a single organization, like The Eig Group to cater to all of the consultants across the U.S. means that each office of a large consulting firm will be getting a consistent message.
How else does getting written into a consultant specification benefit my company?
First, the obvious, you will gain revenue by being specified into the large projects the consultants are working on. Next, these projects are much more likely to get publicized in industry magazines and at trade shows, your products will gain significant exposure since they likely have not been highlighted in the past. Finally, you will gain acceptance by all the major integrators that are bidding on the project(s), since the specification will list your products, all the local integrators will start looking to your products for their design/build projects as well.
In short, by being specified into a consultant project, you will gain industry recognition in magazines, newsletters, and also by all of the integrators bidding on the project(s).
How important is the consultant channel to the Pro A/V integrator?
By many accounts, consultant specified jobs make up between 55 to 65% of the revenue of all the projects being done in the Pro A/V segment today
Founded by Lewis Eig in 2008, the mission of The Eig Group is to unite exciting Audio Visual technology with the consultants and engineers who are specifying the largest projects in the Pro A/V market.
The premise is simple, to maintain a select group of products that might otherwise be overlooked by industry consultants and engineers and build upon 15 years of industry experience to promote unique products and solutions to the community designing the most complex solutions in the Audio Visual marketplace
We provide the following services:
- Technical and sales training to Consultants and Engineers
- Comprehensive reporting and follow up of all projects and products
- Intensive feedback regarding product development
- Competitive analysis of the marketplace
- Growth strategy and planning for product or manufacturers entering the market
- IT/AV convergence solutions
FAQS
What is The Eig Group?
The Eig Group is a Manufacturers’ Representative firm that caters to the A/V consulting and engineering community. Think of us as a hybrid between a manufacturers’ representative firm and a consultant liaison for hire.
What services does The Eig Group offer?
The Eig Group will get your product in front of the top Audio/Visual consulting and engineering firms in the U.S. We provide weekly updates highlighting upcoming trips and summarizing every meeting and discussion that involves your product. Additionally, The Eig Group can be contracted to act as an extension of your sales force to key Pro A/V accounts/dealers/integrators as well as to follow up leads and perform demos of your products to end users.
In today’s economy, how do I justify the expense?
Today’s economy is ideal for laying the foundation required to get the best products specified into Architect, consultant and engineer driven projects. Since these projects make up the majority of the revenue being spent in the Professional A/V channel, these are the installations your products should be going into. These projects are typically 2-3 years away from installation phase, so now is the time to get written into the specification.
What can The Eig Group do for my company?
The Eig Group already has the relationships needed to get your products specified into the largest projects in the Pro A/V space. Our approach is to have a well rounded line-card so we can make the best use of the time that each consultant gives us for a meeting. This means that each of our lines actually gets greater exposure since the quantity and frequency of the meetings we have is greater than any other method of introducing products to the consulting community.
We already use Manufacturers’ Reps, how will they feel about us using The Eig Group?
Regional Manufacturers’ representatives gain little traction by working with consultants. Many consulting firms do not appreciate being called on by reps, since the information provided by a typical rep firm is more sales-oriented and less technical. Additionally, since the consultants are working on projects across the country or around the world, many Reps shy away from consultants since their commission may not reflect the added effort required to get a consultant to stand behind a product.
Our Existing Manufacturers’ Reps already call on consultants, how will The Eig Group benefit us?
By having a dedicated consultant liaison, your company will be granted a significant increase in time in front of the consulting community, therefore you will be specified by consultants faster and more often. Additionally, your existing manufacturers’ reps are regional, yet the consultants operate on a national or global scale. Having a single organization, like The Eig Group to cater to all of the consultants across the U.S. means that each office of a large consulting firm will be getting a consistent message.
How else does getting written into a consultant specification benefit my company?
First, the obvious, you will gain revenue by being specified into the large projects the consultants are working on. Next, these projects are much more likely to get publicized in industry magazines and at trade shows, your products will gain significant exposure since they likely have not been highlighted in the past. Finally, you will gain acceptance by all the major integrators that are bidding on the project(s), since the specification will list your products, all the local integrators will start looking to your products for their design/build projects as well.
In short, by being specified into a consultant project, you will gain industry recognition in magazines, newsletters, and also by all of the integrators bidding on the project(s).
How important is the consultant channel to the Pro A/V integrator?
By many accounts, consultant specified jobs make up between 55 to 65% of the revenue of all the projects being done in the Pro A/V segment today